Rolex Lady-Datejust 6917

Watch Ref.: 26mm Rolex Full Gold Lady-Datejust 6917

WD Stock Number: FP9568

Dial Type / Colour: Silver Index Co-Sign “Albilad” Dial 

Series / Year: 6.7M Serial / Est. 1982

Condition: Well Used

Warranty: In-House 1 Year Movement Warranty

(Full WDRC Service Completed in March 2025) 

Stock Location: FEP 03-111

Remarks: Watch Only with Original Rolex Jubilee Bracelet

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Issued in 1982, this full gold Rolex Datejust 26 is a unique timepiece that features a corporate dial bearing the logo of Albilad Fire Fighting Systems, a prominent company specializing in firefighting and fire protection services based in Saudi Arabia. The logo is an intriguing blend of blue, grey, and black, with the company logo positioned above the 6 o'clock mark. 

This specific customization is particularly rare, as the logo has appeared on only a handful of Rolex models, primarily on the Day-Date and ladies' Datejust references. To date, very few examples have surfaced in the market, making this piece an exceptional collector’s find.

In the past, it wasn’t uncommon for companies, influential individuals, or select retailers to commission Rolex to personalize their dials. This practice, which has since become much rarer, allowed for the creation of special edition pieces with unique markings, often as corporate gifts, to commemorate significant milestones or to offer a touch of exclusivity. Notable examples include watches featuring logos from Tiffany & Co., Cartier, and even the Coca-Cola brand. These rare, double-signed watches offer collectors a fascinating glimpse into the personalized world of luxury timepieces.

Rolex has a longstanding history of crafting custom models for the Middle Eastern market. Beginning in the late 1950s, the brand introduced models featuring Arabic numerals and script, often replacing the traditional hour markers and day display. Additionally, special commissions, such as watches bearing the Saudi Arabian coat of arms, the armed forces logo, or the iconic Khanjar-signed dials, are highly sought after by collectors.

The elegant & classic design of the Datejust, combined with the added rarity of this corporate customization along with its bespoke custom order diamond bezel makes it an extraordinary addition to any collection!